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Analysis
AI search measurement and diagnostics — reading visibility through AVI, share of voice, and traffic attribution.
Getting cited when Google AI Mode builds the answer
In November 2025 Google put Gemini 3 in AI Mode to build custom layouts and tools per query while keeping links to web sources. Here is what gets cited.
35 posts
How is AI answer visibility defined and measured?
How is AI answer visibility defined and measured? Three metrics with formulas and paper figures: visibility (GEO), contribution (Shapley), and stability.
The prompt you track is not the query AI actually searched
AI visibility reports score each tracked prompt, but retrieval and citation happen on fan-out sub-queries. What year and English injection mean for measurement.
Which content types AI cites, by search intent
The content type AI search cites flips with intent: articles lead informational prompts (45.5%), listicles lead commercial ones (40.9%).
How are retrieval and citation different in AI search?
Retrieval and citation are different stages in AI search. Does ChatGPT cite YouTube? Why our content is missing from AI answers, and what zero citations mean.
The LLMO trap: training data vs. AI answer citations
Seeding your brand in LLM training data and getting cited in AI answers are different mechanisms. How they differ, what you can measure, and why advice splits.
What marketers worry about most in AI search: reporting data
Marketers worry less about vanishing from AI search than about lacking reliable reporting. We checked whether that differs by company size.
Should AI visibility be measured through the API or the UI?
The same prompts through the ChatGPT API and UI shift brand visibility 41% on average and change cited sources. What to check when choosing a measurement tool.
When ChatGPT cites Google's store page instead of yours
ChatGPT sometimes cites Google's store page (google.com/storepages) instead of the seller's own site. Why the source domain matters, by market.
Does putting the year in the title increase AI citations?
The 170% claim mixes a string effect with a recency effect. How much recency matters for AI search citations, and how to test the effect with a 2×2 experiment.
0% vs unmeasured in an AI visibility report: how to tell
In an AI visibility report, 0% means measured and absent; unmeasured means no value. How to tell them apart, calculate share of voice, and set run counts.
All posts in Analysis
24 posts in Analysis. Click a title to open it.
- Why channel ROI shouldn't be one number: Bayesian MMM
- How ChatGPT understands YouTube: it reads the description
- SEO and GEO metrics: 5 GEO KPIs and reading mixed signals
- Prompt Tracking: How to Monitor AI Search Citations
- How to design AI search visibility experiments
- What is query fan-out? Watch AI split one question
- Can Search Console's AI report alone measure GEO?
- Why GEO became a brand reputation problem
- Track ChatGPT traffic with GA4's AI Assistant channel
- Competitor SEO and GEO analysis in 8 steps
- What Does ChatGPT Cite? Why High SEO Rank Isn't Enough
- Measuring brand share of voice: search SOV vs. AI SOV
- What Is an AVI Score? Brand Visibility in AI Search
- One AI visibility score is risky: ChatGPT isn't Perplexity
- One AVI Score Isn't Enough: Mentions, Sources, Citations
- Measuring AI search: GSC, GA4, prompt tracking routines
- When AI search believes a brand is real: a consistency guide
- Zero AI Search Citations? Diagnose the Cause Step by Step
- AI Recommended You, but GA4 Can't See It: Reporting the Gap
- Why Your Site Isn't in AI Search: A 10-Gate Checklist
- How ChatGPT, Perplexity, and Gemini cite sources
- AI Search KPIs: Citation Rate, AVI, and Share of Voice
- Reading AI crawler logs: do more GPTBot visits help?
- Who Owns AEO? Beyond the SEO Team to Brand Consensus