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Analysis
Analysis · page 2.
35 posts
Why channel ROI shouldn't be one number: Bayesian MMM
A single channel ROI hides whether your data supports it. How to read Bayesian MMM credible intervals, and the roles of data, priors, and experiments.
How ChatGPT understands YouTube: it reads the description
How does ChatGPT understand a YouTube video? It reads a text snippet with no transcript, and the description does most of the work.
SEO and GEO metrics: 5 GEO KPIs and reading mixed signals
Tracking SEO and GEO metrics separately can mislead you in AI search. The 5 core GEO metrics, and how to read them when they disagree with SEO metrics.
Prompt Tracking: How to Monitor AI Search Citations
Prompt tracking means regularly asking AI platforms questions to see if they cite your brand. How it differs from rank tracking, prompt design, and cadence.
How to design AI search visibility experiments
AI search visibility isn't settled by one check. Set a baseline, change one variable, re-measure; plus how long to measure and how many variables to change.
What is query fan-out? Watch AI split one question
Query fan-out is how AI expands one question into many sub-searches. Which questions fan out deeper, how to observe it, and how language changes it.
Can Search Console's AI report alone measure GEO?
Search Console's AI report is a starting point for GEO measurement, not a finished dashboard. What it shows, what's missing, and how Korean sites can start.
Why GEO became a brand reputation problem
How AI places a brand in a category, 5 steps to build consensus signals, how citation differs from recommendation, and how to manage third-party mentions.
Track ChatGPT traffic with GA4's AI Assistant channel
What GA4's AI Assistant channel shows and what it doesn't: finding ChatGPT traffic, where AI Overviews traffic lands, and five layers of AI search measurement.
Competitor SEO and GEO analysis in 8 steps
Go past keyword gaps and reverse-engineer why competitors get cited in AI answers. An 8-step process plus criteria for prioritizing what you find.