Get started
Quickstart
The fastest way to see how AI answers describe your brand.
1. Sign up
Sign up with your Google account at search.traillabs.ai. You start on the Free plan and no card is required. If you enter your site address on the home page, it is filled in for you after signup.
2. Read your site
Enter your site address. TRAIL Search reads it and drafts a brand profile: name, category, value proposition, key features, proof points, and the competitors AI is likely to name. Review and correct it before moving on.
3. Set up what to track
| Step | What you decide |
|---|---|
| Competitors | AI-inferred competitors you keep, remove, or add to |
| Topics | Topic groups recommended from the market, or rebuilt from search demand |
| Questions | The questions to ask AI engines for each topic |
| Goals | Locations, languages, and the AI engines to watch |
| Connections | Google Analytics and Search Console, publishing channels, and your agent (optional) |
4. Read the first results
Run a measurement and open AI Search Insights. Measurements use credits; see pricing. From here, the daily next action tells you what to do first.
© TRAIL Labs. Product names and menus match the TRAIL Search app as of October 2026.