TRAIL Labs · AI marketing software
Bringing what makes your brand unique to the people who need it.
TRAIL Labs builds AI marketing software that helps brands reach the people who need them, and make better decisions from what their marketing actually does.We run three independent products, one for each job: AI search visibility diagnosis (Search), brand content creation and distribution (Studio), and ad performance analysis and operations (Perform).Across the engines we measure, we check how your brand shows up in AI answers.
Problem
There are more places to show up than ever. Knowing where to start has only gotten harder.
Customers ask AI now, not a search box.
If your brand isn't in the answer, you lose even the customers who were already looking for you.
The list of channels keeps growing.
Producing that much on-brand content for every one of them is hard.
Ad spend keeps going out.
But the results rarely come back as evidence you can use for the next decision.
Products
TRAIL Labs studies what brands need in order to grow, and builds products that solve the problems marketers actually face.
Three products, one for each job: AI search visibility diagnosis, brand content creation and distribution, and ad performance analysis and operations. Each works on its own.
Start with the one question that's most urgent, and add the next when you need it.
See how your brand shows up in AI answers with AI search visibility diagnosis, how content gets made and run for each channel with brand content creation and distribution, or how ad performance analysis supports your next budget call. Our measurements and recommendations rest on public research and measurement rules, and we don't put a number on results until they're in.
Plans and pricing for each product are on the pricing page.
The three products at a glance
The question each product answers, and what it does.
| Product | Question it answers | Core capabilities |
|---|---|---|
| TRAIL Search | When customers go looking, how does your brand show up? | AEO·GEO diagnosis and recommendations · Competitor share-of-voice analysis · Keyword and question discovery · Visibility across 5 engines · AI traffic and weekly reports |
| TRAIL Studio | What should your brand say, and how? | Banners, card news, and blog posts · Product photos and detail pages · Short-form video and slides · Government grant matching · Channel publishing and compliance review |
| TRAIL Perform | Where should your ad budget go across channels? | Multi-channel ad creation and launch (Meta, Google, and more) · Budget allocation optimization · MMM effect estimation · Performance measurement and reports |
From your challenges
We start from your challenges
TRAIL Labs started by interviewing working marketers and setting out to solve what they were struggling with.
Our brand doesn't show up in AI search
When ChatGPT or Perplexity answers, we're not in it.
→ TRAIL SearchWe can't keep up with content
Planning, producing, and publishing takes too much time.
→ TRAIL StudioWhere should our ad budget go, and how much?
We want to split it based on what each channel actually does.
→ TRAIL PerformWe don't know which keywords or questions matter
We want to know what customers are actually asking.
→ TRAIL SearchWe need banners, detail pages, and video, fast
We don't have the bandwidth to remake them for every channel.
→ TRAIL StudioWe want ad results across channels in one view
Meta, Google, and the rest, all in one place.
→ TRAIL PerformHow do our competitors show up in AI search?
We want to know the share-of-voice gap.
→ TRAIL Search
- AI search visibility diagnosis
TRAIL Search
See how your brand appears in customer questions and AI answers, and find where to improve.
- Brand content creation and distribution
TRAIL Studio
Turn what makes your brand and products valuable into content, built and run for each channel.
- Ad performance analysis and operations
TRAIL Perform
Build, launch, and run campaigns across ad channels from one place, optimize how the budget is split, and measure what it does.
Why TRAIL
Take the complexity out of marketing, so you can focus on what matters.
We believe technology can make marketing simpler and more powerful. Our goal is to cut the time spent on repetitive production, measurement, and decisions, and give that time back to the work that matters more for your brand.
Why TRAIL started
“Untangle the complexity and guesswork of marketing with AI and sound reasoning, so marketers and decision-makers can make better choices.”
Researching AI through my master's and doctoral studies at Seoul National University convinced me that AI has to be useful in the real world. Three years as CTO at marketing and ad agencies, working with many clients and the people doing the work, led me to start TRAIL Labs.
Fred Kim · Founder, TRAIL Labs
What we're working toward →Contact
Your first conversation about growth starts here.
We'll look at where you stand and suggest what to improve.Whether you want a deck or have a detailed question, leave us a note.
Or email us directly
contact@traillabs.aiLast updated