Monitor
Questions and topics
The questions you track decide what the metrics mean.
A question is what a customer might ask an AI engine, such as "What's a good moisturizer for sensitive skin?". Topics group related questions so you can read results by theme.
Where questions come from
- Suggestions from your brand profile and site address.
- Topics recommended from the market map, or rebuilt with deep research from search demand.
- Questions you add yourself.
Engines
You choose which AI engines to watch, such as ChatGPT, Perplexity, Gemini, Google AI Overview, and Naver AI Briefing. Each run records which question was asked of which engine and when.
Branded questions
Questions that contain your brand name are kept but excluded from metric totals.
© TRAIL Labs. Product names and menus match the TRAIL Search app as of October 2026.