Monitor
Competitors
See which brands AI recommends alongside or instead of yours.
During setup, TRAIL Search proposes competitors inferred by AI from your site and category. Keep the ones that matter, remove the rest, and add any that are missing.
Share of voice grid
The Share of Voice tab shows, for each question and engine, which brands were mentioned and cited. The gap against your top competitor also appears in monthly reports.
Market research
The Market Research tab looks at the category as a whole, so you can see which topics competitors own and where nobody has content yet.
© TRAIL Labs. Product names and menus match the TRAIL Search app as of October 2026.