Monitor
Reports and next actions
Know what changed and what to do next.
Daily next action
Brand Home shows one next action at a time: run a measurement, write a new article for the top gap, refresh content that is due, or maintain. A measurement older than seven days counts as stale.
Reports
- Recent changes: what moved between the latest runs.
- Monthly changes: the first and last run of the month compared, including the gap against your top competitor.
Traffic
Connect Google Analytics 4 and Search Console to see visits from AI assistants on the Traffic page. Visibility in answers and visits to your site are different metrics, so they are shown separately.
© TRAIL Labs. Product names and menus match the TRAIL Search app as of October 2026.