Create content
Brand identity
Save your brand standard once and every piece of content uses it.
Brand identity is the brand memory that content tools read: tone, colors, products, and key messages. It is separate from the brand you track in AI Search Insights.
What to save
- Core message and tone of voice.
- Brand colors and logo.
- Products and the facts behind them.
- Words to avoid.
Generators reset with every prompt. Your brand standard, assets, and measurement history stay.
© TRAIL Labs. Product names and menus match the TRAIL Search app as of October 2026.