Pricing
Pricing by product
TRAIL Search, TRAIL Studio, and TRAIL Perform are separate subscriptions, each with its own account and billing.TRAIL Search starts on the Free plan with no card required, TRAIL Studio starts at ₩49,000 a month, and TRAIL Perform is priced through a conversation with us.Plans may be adjusted as the products move toward full launch.
Start with the question that's urgent now
The three products answer different questions. Subscribing to just the one that fits is fine.
| What's urgent now | Product | Starting plan | Billing |
|---|---|---|---|
| Does our brand show up when customers ask AI? | TRAIL Search | Free ₩0 (10 questions, no card) · paid plans from TRAIL Search Starter at ₩199,000/mo | Monthly subscription + usage (credits) |
| We need to keep making content from one brand standard | TRAIL Studio | Starter from ₩49,000/mo · no free plan | Monthly subscription + usage (credits) · video via credit packs |
| We need evidence for where the next ad budget should go, and how much | TRAIL Perform | Talk to us | Priced by scope |
TRAIL Search pricing
Measures how AI answers your customers' questions in Korean, then finds and fixes the places your brand is missing.
Tracking is included in every plan: the questions you pick are asked every week, on every engine you choose. Credits are only spent on new work, the cost is shown before you start, and if a task fails the credits come back.
The prices below match the public pricing page in the TRAIL Search app.
Starter
₩199,000 / mo
Solo or a small team
- 1 market at once
- 30 tracked prompts
- Regular tracking on the engines selected in your plan
- 120 credits /mo
- 1 domain
- 1 external channel
Pro
Popular₩399,000 / mo
Two markets at once
- 2 markets at once
- 100 tracked prompts
- Regular tracking on the engines selected in your plan
- 500 credits /mo
- 3 domains
- 3 external channels
Max
₩899,000 / mo
Five markets at once
- 5 markets at once
- 1,000 tracked prompts
- Regular tracking on the engines selected in your plan
- 1,400 credits /mo
- 10 domains
- External channels: no published cap — ask us
Custom
Contact us
Many brands, many markets, or an operator on our side.
- Everything in Max, sized to what you use
- Prompt count and check cadence agreed with you
- Regulatory review for medical and beauty claims (KR · JP · US)
- Managed onboarding, indexing requests, and a named contact
- Turnkey setup and execution after the audit — scope agreed in a meeting with your contact; price not published
Save 17% with annual billing
Compare plans
| Feature | Starter₩199,000 / mo | Pro₩399,000 / mo | Max₩899,000 / mo |
|---|---|---|---|
| Best for | Solo or a small team | Two markets at once | Five markets at once |
| WHAT YOU GETMarkets at once | 1 | 2 | 5 |
| Tracked prompts | 30 | 100 | 1000 |
| Engine tracking | Included | Included | Included |
| Credits | 120 /mo | 500 /mo | 1,400 /mo |
| Credits can create | 8 articles | 33 articles | 93 articles |
| Domains | 1 | 3 | 10 |
| External channels | 1 | 3 | No published cap · ask us |
| FEATURESAgent chat | Included | Highest-quality mode | Highest-quality mode |
| Automated articles | Included | Included | Included |
| Brand voice analysis | Included | Included | Included |
| Site audit | Included | Included | Included |
Credit cost by task
The credit cost is shown on screen before a task starts.
| Task | Credits | Unit | Details |
|---|---|---|---|
| Recheck an AI answer | 1 | 1 prompt × 1 engine | For an on-demand check in addition to the scheduled tracking in your plan |
| Content generation | 15 | 1 article | A blog article (highest-quality mode: 25) |
| AI-search site audit | 3 | up to 5 pages | Check whether AI engines can read and use the site as a source |
| Reference analysis | 10–15 | 1 URL | Analyze the structure and message of a strong example or competitor — short-form video uses more credits |
| Brand voice analysis | 5 | 1 voice profile | Distill tone and structure from your published articles, or a reference blog, for your next one |
| Content ideas | 5 | 1 task | Suggest keywords, topics, and visual directions |
| Image generation | 5 | 1 image | Create a thumbnail or content visual |
| Video analysis | 15 | 1 video | Analyze the hook, scenes, and narrative flow |
Add-ons purchased in KRW
| Item | Price | Unit | Details |
|---|---|---|---|
| Extra usage pack | ₩35,000 | 25 credits | A one-off pack for busy months · valid for 12 months |
| Additional domain | ₩28,000 / mo | 1 domain | Run one more brand or project (Pro and up) |
If you'd rather hand off setup and execution after the audit, contact us and we'll settle the scope and approach in a meeting. Terms depend on scope, so there's no published price.
TRAIL Studio pricing
Set up your brand standard once and create content in any format from it. Billing is a monthly subscription plus usage (credits).
| Plan | Per month | For · seats | What's included | Credits |
|---|---|---|---|---|
| Free | ₩0 | Trying it out · 1 user | 1 brand, create and preview (no channel connection) | 100 credits/mo, no top-ups |
| Basic | ₩49,000 | Individuals and new brands · 3 users | 1 brand, 1 connected channel, all ten formats with scheduled publishing | 500 credits/mo, up to 1,000 |
| ProRecommended | ₩99,000 | D2C and SME brand teams · 10 users | Everything in Basic, plus 3 brands and 3 connected channels | 2,000 credits/mo, up to 10,000 |
| Max | ₩249,000 | Teams running several brands · 20 users | Everything in Pro, plus 5 brands and 5 connected channels | 6,000 credits/mo, up to 24,000 |
| Enterprise | By agreement | Agencies, media companies, enterprises · By agreement | Multiple workspaces, white label, API, SSO, security policies · Dedicated customer support | By agreement |
Video costs more credits than other formats because it is expensive to generate. It draws on the same balance, and once the included credits run out you can top up to your plan's cap and keep going.
TRAIL Perform pricing
Connects ad spend to business results to give you evidence for allocating and executing your budget. Pricing depends on scope (number of channels, data history, and how much we operate), so we quote it in a conversation.
If you're considering it, tell us what data you're working with and what you want to decide. We'll put together pricing and an approach that fit your scope.
Talk to usBilling and refunds
The terms below are taken from our Terms of Service, where you can read the full conditions.
- Payment method
- Paid services are billed to a card. We don't store sensitive payment information such as card numbers.
- Credits
- Credits are granted each month based on your plan. Whether unused credits roll over depends on the plan. If you run out, you can buy an additional credit pack.
- Renewal and cancellation
- Paid subscriptions renew automatically, monthly or annually, and you can cancel any time before the renewal date.
- Withdrawal and refunds
- You can withdraw from a paid service within 7 days of purchase or of the service becoming available. Withdrawal may be limited once credits have been used to generate content or delivery of digital content has begun. Refunds are issued within 3 business days of receiving the withdrawal request.
Frequently asked questions
The three questions we get most about pricing and billing.
How are credits used?
Can I get a refund?
Can my team use it together?
Questions about product features and data are in the FAQ.
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