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Analysis · page 3.
35 posts
What Does ChatGPT Cite? Why High SEO Rank Isn't Enough
ChatGPT citations depend on question-page fit, ease of answer extraction, and structure, not length. Why high SEO rankings may not earn citations.
Measuring brand share of voice: search SOV vs. AI SOV
Measure SOV as both search ranking share and AI citation share. How to diagnose an SOV drop, industry benchmarks, and what ranking share alone misses.
What Is an AVI Score? Brand Visibility in AI Search
AVI is a visibility metric that shows how often and how prominently AI mentions your brand for specific prompts.
One AI visibility score is risky: ChatGPT isn't Perplexity
Break AI search reports down by engine before trusting one score. ChatGPT visibility isn't Perplexity. Split it into Presence, Portability, Concentration.
One AVI Score Isn't Enough: Mentions, Sources, Citations
Don't lump AI search visibility into one AVI score. Mention, source, and citation rates, ghost citations, and how informational vs. comparison content differ.
Measuring AI search: GSC, GA4, prompt tracking routines
AI search results only make sense when you connect five axes. Weekly and monthly routines, which report comes first, and what axes belong on your dashboard.
When AI search believes a brand is real: a consistency guide
A fake-brand AI search experiment, read as a consistency signal, not a playbook: what AI trusts, consistency vs. truth, and how engines fail differently.
Zero AI Search Citations? Diagnose the Cause Step by Step
A citation count alone can't tell you why your brand is missing from AI answers. Split the bottleneck from query reach to final selection and check that first.
AI Recommended You, but GA4 Can't See It: Reporting the Gap
AI search creates influence that never shows up as sessions or clicks. A three-layer framework to separate GA4 and AI visibility reports for executives.
Why Your Site Isn't in AI Search: A 10-Gate Checklist
AI search visibility is a pipeline of gates from discovery to answer selection. How to audit each step, what to fix first, and what to check if new posts fail.