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AI search trends, platforms, Naver, and industry shifts — what is changing right now.
How ChatGPT search works: the language changed in 4 days
ChatGPT moved its search calls from JSON to a pipe format: five call types, freshness windows, and why AI visibility tracking must keep running.
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The LLM wiki and Open Knowledge Format for agent knowledge
Karpathy's LLM wiki and Google's Open Knowledge Format, read from the originals: a format for agent knowledge bases, the RAG difference, and v0.2 trust fields.
What is different about Gemini 4 Argon? Verification
What is different about Gemini 4 Argon compared with earlier models? We check the 1M-token output limit and use cases plus the criteria for verifying AI output.
Why Reddit search grew again: AI cites community signals
AI answers favor real community reviews, comparisons, and complaints over official feature lists. How brands can use community signals, by industry.
GPTBot vs OAI-SearchBot: Is AI Crawling a Search Signal?
AI bot crawling may signal a new search channel, but crawl counts aren't visibility. GPTBot vs. OAI-SearchBot, scale vs. Googlebot, and how to track it.
Naver AI Briefing Didn't End SEO: Korean GEO vs Google GEO
SEO basics still matter in the Naver AI Briefing era. What Naver Mate is, Naver's content quality bar, and how to get cited as a source in AI Briefing.
Naver AI Tab's Next KPIs: Sourcing and the Path to Action
After Naver AI Tab, GEO must measure the path from AI answers to bookings, purchases, and inquiries, not just citation rate. Sourcing vs. actionability.
Why Searches Got Longer After AI Briefing
After AI Briefing, people search with longer questions. How long tail changes, how to plan content and question clusters, and what AI Mode data means for Korea.
Naver AI Briefing Citation Count: Ranking Factor or KPI?
Naver's AI Briefing citation count shows how often your content is cited as a source. Is it a ranking factor, what earns citations, and how to report it?
How Korean SEO differs from the US: Naver, Google, and AI
Korean search runs on three channels: Naver, Google, and AI search. How Naver and Google SEO differ, what to do first on a small team, and one-content tactics.
Traffic Dropped After a Core Update? Split SEO and GEO
Analyze a Google core update by putting SEO metrics and GEO signals on the same timeline but interpreting them separately. What to check first, and why.
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