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41 posts
Update existing blog posts for SEO and GEO in 6 steps
Writing new posts vs. fixing old ones, the order to update aging posts in, and the metrics that show it worked, laid out as a 6-step workflow.
5 AI Prompts for CRM Marketing: From Persona to Step-by-Step
What to ask AI when CRM campaign planning stalls: assign a persona, give context, ask step by step, set constraints, and stay in one chat. Five prompt tactics.
7 Steps to Write for SEO and GEO at Once, So AI Cites You
Seven steps for writing that works for both SEO and GEO: how search and AI crawlers read content, fixing narrative text AI won't cite, and common mistakes.
Commerce GEO: get your products into Google's product pack
Google's product pack makes search a sales channel. Detail page SEO vs. commerce GEO, AI shopping paths beyond Google, and what to check first in product data.
ChatGPT optimization: get your brand mentioned in AI chats
ChatGPT optimization is not search SEO. Cover training data, live search, and conversation context, track brand mentions, and avoid the common mistakes.
Brand entity SEO: keep AI from confusing you with others
Brand entity SEO aligns schema and outside signals so AI sees you as one entity: fixing AI mix-ups, auditing consistency, and the link to E-E-A-T.
Backlink Strategy for 2026: Quality Links Without Spam Risk
In 2026, backlinks are about quality and source trust, not volume. What search and AI engines look for, how to avoid Google link spam, and common mistakes.
What Are AEO and GEO? Preparing Content for AI Search
AEO is the shape of writing AI likes to cite; GEO is making content AI trusts. Here's how they differ, whether you need them on top of SEO, and how to prepare.
Clinic and Academy Location Pages: What AI Search Cites
What clinic, academy, and local service location pages need to get cited in AI search: vs. service area pages, multi-location upkeep, medical caveats.
Getting recommended by AI shopping agents
For AI shopping agents to shortlist a product, price, stock, and policy must match on every page. Why mismatches hurt, and whether Product schema is enough.