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145 posts
How many measurements to trust AI search visibility
AI search visibility swings so much that one measurement is noise: cited sources change about 65% a day, mostly from the model's probabilistic generation.
How AI search picks which page to cite: four gatekeepers
When two similar pages compete for one AI-search answer, four signals decide the citation: topic match, price, recent date, and front position.
Why a Page Is Not Cited in AI Search, and How to Repair It
Why is a page not cited in AI search? 43% of on-topic pages were never cited, and 62% of failures were an intent mismatch. Editing about 5% of a page helped.
How Much of a Cited Page Ends Up in an AI Answer?
How much of a cited page ends up in an AI answer? ChatGPT cited the fewest pages but used them most deeply, and Q&A formatting alone did not raise absorption.
AI Answer Brand Mentions Track Exposure More Than Page Fit
When do AI answers mention a brand? In 34,960 GPT and Gemini runs, answers with neither its own domain nor a branded query named it 2.8–3.8% of the time.
Does AI Search Cite AI-Written Content? About 16% of Sources
Does AI search cite AI-written content? About 16% of sources four AI answer engines cited were AI-generated. How engines differ and what Google's policy says.
Where Does AI Get Brand Information? 85.7% Is Third-Party
Where does AI get brand information? Of 167,551 citations for 128 European brands, 85.7% were third-party sites. The top source shifts by language.
How is AI answer visibility defined and measured?
How is AI answer visibility defined and measured? Three metrics with formulas and paper figures: visibility (GEO), contribution (Shapley), and stability.
Why Your Business Doesn't Show Up in AI Recommendations
Why your business doesn't show up in AI recommendations: 85.6% of 4,776 Bali venues were never recommended. Documentation set entry; star rating set rank.
The prompt you track is not the query AI actually searched
AI visibility reports score each tracked prompt, but retrieval and citation happen on fan-out sub-queries. What year and English injection mean for measurement.