TRAIL Search
Competitor visibility analysis
Competitor visibility analysis shows how often, and how favorably, competitors are mentioned across AI search engines, as share of voice.
How it works
- 1
Build a question set
Gather the questions your customers are likely to ask.
- 2
Ask several AIs
The same questions go to ChatGPT, Gemini, Claude, Perplexity, and others.
- 3
Tally the mentions
See which brands come up, how often, and how they're described.
- 4
Compare share of voice
Your share next to each competitor's, at a glance.
Frequently asked questions
Which AIs are compared?
Answer engines such as ChatGPT, Gemini, Claude, and Perplexity, plus Google AI Overviews. We compare which brands each AI names for the same question.
How is 'share of voice' measured?
For the same question set, we gather how often each brand is mentioned, in what order, and how it's described, and turn that into a comparable share.
Can I track changes over time?
Yes. Run the same question set on a schedule and watch how the competitive picture shifts over time.
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When you turn the questions from your diagnosis into content, TRAIL Studio handles production and publishing. You sign up for each product separately.
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