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Analysis
Analysis · page 4.
34 posts
Analysis
AI Search KPIs: Citation Rate, AVI, and Share of Voice
AI search KPIs should center on citations, like citation rate, AVI, and share of voice, not rank or traffic. How they differ from SEO metrics and how to start.
Analysis
Reading AI crawler logs: do more GPTBot visits help?
Lots of AI bots in your logs doesn't mean more AI search visibility. How to read GPTBot-style logs, training vs. user fetch, and what logs can confirm.
Analysis
Who Owns AEO? Beyond the SEO Team to Brand Consensus
AEO isn't a solo SEO job but market consensus built by brand, product, and sales. Who fixes it when AI answers skip your brand, and how to split ownership.